Becoming global is nowadays a huge trend. As a result of increasing world digitalization, growing desire for experience and success. Therefore, many companies and universities decided to become global. In terms of being a part of the Global Case Competition. The best example of the University that made Case Competitions work globally is Copenhagen Business School. CBS has been around since 2002 and has proven its success and placement in modern world education. As they expressed themselves: “Every year we aim to create lifetime experiences for students around the globe by facilitating 2 Case Competitions“.

The Organization itself

Organizing a Global Case Competition can be challenging and time-consuming but rewarding for all parties involved. When the organization of such events is concerned, there are many factors to be considered, such as:

• The purpose
• The Target Group
• The case
• The format (Timeline, different time zones)
• Socialising & Presentations
• Platform (Infomation, Administration, Communication)

Why are you doing it?

The first thing you have to do after you made a decision to organize a Global Case Competition is to state your purpose and goals. Why am I doing this? What do I want to achieve? What is my purpose? Answers to all of those questions will guide you through your whole decision-making process. There are many aspects you can focus on, either it is a talent search or brand awareness.

Your Target Group

At the beginning of every Case Competition planning process, you have to decide the purpose of the contest as mentioned above and the audience you want to target. When organizing a Global Case competition, you have to launch an open application process to attract as many participants as possible.

It is important to give your participants the motivation to be a part of your Case Competition. Some companies offer special prices for the teams with the best solutions to the given case.

The Case

It is up to you to decide, whether you want your participants to solve a new case created on the basis of the problems your company is facing. It is a good way to evaluate how the participants work in the field your company is operating in. The second option is that they will be working on the existing case, which is less common and mostly used for educational purposes to evaluate the knowledge of the students. You have to make sure that the case is relevant and understandable for all parties involved.

The format

When everything is decided, it is time to form the Competition. We suggest you create a timetable. All of the important dates, such as the start and the end of the registration period, the Case launch, Submission date, and Presentation dates should be included.

The registration period should be long enough to allow the participants to register and form their teams before the date of the Case launch. Included introduction to the case is really important in order to show the reason why the case is being tackled.

While organizing a Global Case Competition, you should not forget about the different time zones. There is a chance that some of the team members might be situated in several time zones, we recommend launching the case globally as well as the submission date.

The Social part of Case Competitions & Presentations

With the good marketing and open application process, a huge number of participants is to be expected. It is up to you whether you want all of the teams to present their solutions to the judges or only the ones who will proceed to the final round.

With the ongoing covid-19 pandemic and gathering restrictions around the world, all presentations and ceremonies should be carried out digitally. Some of the teams might not be able to meet and work on the case in person. This can be conducted by Live Video meetings or Pre-recorded videos. To prevent further inconveniences, make sure all of the links or videos will be clearly accessible to everyone.

Platform

As mentioned before, we suggest you create guidelines for all parties involved. You have to have in mind that all of the information, case description, criteria, case launches, and submission dates will be viewed and followed by a huge number of people globally. Here comes useful Software that will assemble and store all of the data mentioned above.

Organizing a Global Case Competition brings a lot of advantages to every party involved. However, the organization process itself requires way more complicated logistics, highly involved administration, and many other factors. Don’t let this lengthy and demanding process discourage you. With our software, we made it easy for organizers, participants, and judges to orientate and work while being part of Global Case Competitions.

Are you looking for innovative ideas that can contribute to your business environment? If you answered yes to those two questions, organizing a Global Case Competition might be the right direction to choose.

The number of participants in Case Competitions is growing every year. As the competitions are becoming increasingly popular, not only between the students, Universities, and case solving teams. But also among companies of any size. The growing popularity comes from use in the hiring process, where participants can show their talents, skills, and ability to work in teams.

Difference between Global and Invitational Case Competition

However, there are two possibilities when hosting a Case Competition. It might be open for participation only for the selected target group, which receives an invitation. Or, On the other hand, by anyone else, who is interested in being part of such a contest. In that setting, the case competition is referred to as open.

What can it bring to my business ?

Being a part of a Global Case Competition brings many positive aspects to the running of your business. From discovering new talent to company innovation and brand promotion.

Talent search

One of the main reasons why companies are being part of the Global Case Competitions is the participants themselves. That means the advantage is the possibility of finding new employees or interns. On the basis of submitted assignments and subsequent defense, you as an employer have the opportunity to see what the students are capable of. As well as their talents, the way they apply their knowledge and experience to the real problem, the ability to work under time pressure, and the way they perform in teamwork.

Make a team work

Working in teams has become an integral part of everyday business life. Some of the companies approach the case competitions as a part of the internal employee’s education. According to Hans Henrick Beck, the co-founder and managing partner of QVARTZ. Many companies struggle with the unnecessarily long solution time for the smaller business problems and assignments, just because they don’t know how to work in teams. The case solving process is an effective tool for teaching your employees to work in teams.

A new angle of view

If you are a company, struggling with your current market share, decreasing sales or you are overcoming any different business obstacles. Global Case Competition might be the right way to get out of this unfavorable situation. Alongside the solutions, new business ideas, recommendations, and suggestions. The participants will provide you with a different sight of the formulated problem. New innovative ideas might come your way. As people from many different cultures and educational backgrounds will solve the given case.

Spreading of the brand

Let’s take a closer look at the word “global”. To attract participants, a well-planned promotion plan is needed. Gaining entrants is one thing done by the plan, but spreading the company’s name to the world, building brand awareness, and boosting engagement on your social media and webpage is also a goal that can be achieved.

Now it’s time for you to consider whether being part of a Global Case Competition is the right choice, but we can assure you that with our Innoflow platform, it will be even easier for you to freshen up your company.